According to TrendForce 2023 Global LED display market Outlook and Price cost analysis report, the LED outdoor display market is expected to grow to 1.783 billion dollars in 2022. There are four major application markets: Advertising/Billboard, Transportation/VMS, Sports/Education, and Live Events.
Cree LED attaches great importance to the high-end outdoor display customer demand, officially launched the new CV94A LED products. TrendForce had the opportunity to interview Paul Scheidt, senior product marketing Manager of Cree LED, and Sam Lai, Product marketing Manager, to share how Cree LED, a leading LED manufacturer, is expanding the application of LED outdoor displays through innovative technologies.
In the past, the outdoor display market mostly used Through Hole LED, which has high reliability and brightness. However, for display customers, Through Hole LED will increase the difficulty of manufacturing and greatly increase the overall product cost and weight.
According to Paul Scheidt, Cree LED has successfully launched the CV94 platform for the outdoor display market with lensed RGB 3-in-1 patch LED, and pays great attention to customer feedback. After years of research and development, we successfully launched CV94A LED in 2022, which uses a lens to change the luminous Angle to 90 (H) / 45 (V).
Compared with the usual SMD products of other LED suppliers, the newly launched CV94A LED of Cree LED can reach 4,800 mcd (based on green LED), which not only achieves the required brightness of outdoor display perfectly, but also provides higher brightness for a single LED. It can also achieve the key requirement of saving energy. In addition, the waterproof conditions also reach IP68, in line with the needs of end customers.
The RGB LED chip in CV94A LED is placed in the same bracket, and the blackface processing technology is added, so the luminous Angle has high consistency and high contrast.
Figure 3. Cree LEDCV94A-FGC Black Package Delivers Excellent Contrast
Outdoor displays also focus on resolution and weight requirements, if the use of smaller LED applications, can improve the resolution of the display. In the past, a single in-line LED has a large volume and cannot meet the market demand for fine display if it is used in full-color outdoor display. Cree LED CV94A LED RGB chip is placed in the same support to achieve high density and high resolution outdoor display effect.
Under the relief of COVID-19, Live Events are again popular in the European and American markets. The products are mostly operated in rental mode. The display screens need to meet the requirements of frequent installation and disassembly, and are not easy to be damaged or affected by climate factors. Therefore, the reliability of LED products and the overall product weight reduction is the trend of The Times.
By observing the use of end customers, we can find that the display made by the direct-plug-in LED is relatively heavy, while the LED made by the CV94A LED launched by Cree LED uses the RGB 3-in-1 patch LED with lens, so less glue can be used in the assembly and production process of the display to reduce the product weight as much as possible. Meet customer needs.
Cree LED will continue to set a new benchmark for the LED industry, constantly improve the performance and reliability of new products and existing products, focus on the LED display market, accurately and perfectly meet the needs of end customers, to help customers create a win-win situation.