First, the LED market is chaotic.
Now the outdoor LED advertising market competition disorder state is not obvious, some high level of technology, well-made large-scale production of the product although the quality is excellent, but the cost is higher, the price is high, and many small and medium enterprises in order to get more Of the market share, had to produce a large number of low-quality products, so that the entire industry had a "bad money to drive out good money" phenomenon.
Second, the city advertising planning chaos.
With the national urbanization continues to advance, outdoor advertising is gradually to the second and third tier cities to expand, but the major cities in the outdoor advertising is still set at any time. Not only undermine the harmony of the city environment, beautiful, and more likely to lead to large-scale government departments concerned rectification, at the same time, advertising companies during this period of their own business has also been a great impact.
Third, the outdoor advertising business fragmentation.
Now the outdoor advertising business is fragmented phenomenon is very serious, the regional chaos of the state need to be further improved, many outdoor advertising company's own media resources, a single species, the lack of size and network, can not effectively carry out media integration to adapt to the Internet era , The demand for multimedia communication.
Fourth, the industry standardization system is not perfect.
Domestic outdoor advertising industry norms and a unified system of various types of media evaluation system has not yet established a sound, which led to the major companies in the industry to their own camp, the lack of professional data guidance, but also the lack of scientific post-evaluation results. At the same time, the industry is not standardized, but also led to the market price chaos, discount system chaos, black box operation and other things happen frequently, not only hurt many companies the credibility and operation, but also the healthy development of the industry caused great harm.
Fifth, the lack of innovation.
Due to the industry market "low cost, price war" vicious competition and the lack of innovation. And many enterprises of low quality of service, new technologies, new materials, the use of new technology and lack of service security, and thus the business of extensive, it is difficult to effectively meet the needs of advertisers.
