Balanced full-color LED display quality and price method
As the integration and upgrading of the full-color LED display industry accelerate, the industry problems will inevitably be further intensified, and LED screen enterprises will face greater pressure and challenges. If the screen companies want to get bigger, they need to balance the relationship between price and product quality and after-sales service. The following is a brief introduction froom the technical staff of shenzhen LightS
In recent years, LED screen companies have been expanding capacity to speed up the market, but the fact is that the market growth rate has been alleviated, resulting in a large backlog of products. At the same time, products are highly homogenous, forcing prices in the industry to compete for market share and inventory reduction. Most other companies in order to maintain market share, even if the profit space is significantly reduced, also had to crustily skin of head join price cut, eventually "single point", the industry of "price war" broke out suddenly. Not only further reduces the enterprise profit space, also increases its operation pressure.
In addition, the end user is that full color LED display industry market price confusion, in addition to the low price competition leads to price floating increased, users of not understanding the structure of the full-color LED display, also don't know, even if the same product in different materials, manufacturing process, product performance, causes the product quality and price difference is also important reasons. This requires full color LED display manufacturers need to increase the product publicity, emphasis on product and other differences and superior products of the same type, make the user more can understand different capital cost leads to differences in the quality of products.
According to the survey data, the current user's sensitivity to price is more obvious than in the past, and instead focus on quality, brand and after-sales. In fact, in recent years, full color LED screen fire and other security issues have occurred, and may even bring personal safety problems, causing users to be afraid of the cold. Plus full-color LED display price is higher, usually need professional maintenance, once appear, fault, to purchase cost is too big, so by manufacturers or distributors for after-sale maintenance, become customers the most economical and convenient choice. From the viewpoint of the buyer, it is not difficult to understand the quality, the brand and the three factors of after sale.
In addition, the brand issue is also one of the focus, and the industry generally believes that the end app has no brand concept for products. But in fact, most of the LED screen enterprises are seriously missing in brand building, which is also one of the reasons for this phenomenon. For a long time, many companies think that full color LED display circle is small, do not need to promote the brand vigorously, just do word of mouth construction. With full-color LED display market scale expanding, however, in the past did not contact the merchants of full-color LED display also started to consider using this kind of product, but due to the LED screen companies for the promotion of the brand is still relatively conservative, so full color LED display of brand awareness is generally is not high. This not only limited the market expansion of excellent brands, but also caused a lot of problems for merchants, and even further restricted the cultivation of full-color LED display industry for the display market.
LED display manufacturers, therefore, should be to identify the end user requirements, product quality and after-sales service shall be as the focus, and according to the different levels and customer demand, to provide users a kind of high quality and low price products and services.