Analysis on the Development Strategy of LED Panel Enterprise in the Future
2017 has been half the distance, in this half a year, the channel battle to start, "price war" intensified, involving the LED display industry fragile nerves, and large enterprises with small spacing and other high-end products, overseas market expansion , As well as cross-border operations, continue to maintain impressive earnings growth. In addition, the "one way" policy to promote overseas market growth, the scale of exports in April is a record high monthly, small and medium enterprises have fought in developing countries and regions to open up the market to transfer competitive pressure.
Review LED display industry for more than 30 years of development history, could not help but feel the feeling. China's LED display industry started in the seventies, industry appeared in the eighties. China's LED industry has initially formed, including the production of epitaxial wafers, chip preparation and packaging, and LED products, including a more complete industrial chain. Through the macro-policy, industry testing standards, business model, the maturity of the industrial chain, performance indicators, the scale of production and other aspects of several large-scale technological transformation, research and upgrading, the introduction of foreign advanced equipment and core technology, making China's LED production technology To achieve a great stride of development. LED display industry is bound to go through a massive reshuffle.
The next few years, industry resource integration, corporate mergers and acquisitions, bigger and stronger in the next few years will bring LED display application industry pattern of major adjustments. The next few years within the industry passive or active mergers and acquisitions will also be the trend, the competitive advantage will be further to the technical advantages, channel advantages, scale advantages of enterprises closer. At present, the small distance led display, high-density product technology to further develop, but also by the integrated circuit technology, drive control, power technology and reliability challenges. Traditional market applications and urban landscape, advertising new media and other new applications or will continue to occupy a larger market, new products driven by the new market also has great potential.
At this point, perhaps we can not help but miss the market a few years ago, high-speed growth, lucrative good times, but no matter what the development of the industry, after all, because of market saturation and profit decline, due to industry concentration increased out part of the weak enterprises. At this time, LED screen enterprises need to come up with the beginning of the entrepreneurial passion and enterprising spirit, careful management, and strive to upstream, to restore the style of the year.
It is reported that the national LED display application industry annual sales of more than 100 million yuan scale enterprises have about 50, of which annual sales of 200 million -5 billion enterprises have about 20, annual sales of 500 million -10 billion Enterprises have about 10, there are three companies annual sales of 1 billion yuan. Scale business sales accounted for 50% -60% of the industry. And, not long ago announced the major listed companies in the first half of the notice, we can easily see: the basic to maintain a stable higher growth trend, only two performance decline phenomenon. Of which there are three companies expected growth rate of about 100%, showing the overall situation is more impressive. For domestic LED application vendors, the current should be considered the first question is that 3-5 years later, when the LED industry is fully market-oriented and faced with shuffle, how the fierce competition in the domestic manufacturers and foreign giants to suppress the internal and external Under the double pressure to survive, if surviving, and in what role will continue to fight in the market.
Industry regional concentration and to the larger enterprises gathered trend will be more obvious. Among them, have to mention is that the layout of the LED industry in Shenzhen has exceeded the number of any other region. Focused on China's LED display the main scale of enterprises and export enterprises, but also listed companies as long as the gathering area. At the same time, but also for the development of the secondary industry in Shenzhen has brought a powerful opportunity. LED display enterprises in the Shenzhen area settled in the site, not only to bring the tax revenue of several enterprises, it is an overall effect of the industry chain. And related to the upstream and downstream supporting enterprises, LED packaging, LED chips, box frame, power and other enterprises will get together, can imagine the business opportunities behind the infinite, which is the development of advanced manufacturing in Shenzhen is also very Favorable point.
Independent brand building is also in the process of competition can not be ignored in the soft power. With the rise of the scale of enterprises in the industry, the development of domestic and foreign markets are increasingly mature and stable. Brand building will also be one of the important development strategies for the development of the industry. In the future, in the market competition, professional competence and brand awareness will be the main factors to determine the outcome. And, China's LED display industry reached an early date, the formation of China in the international scope of the important influence of the LED display independent brand consensus is also urgent.