Recently, the State Administration for Industry and Commerce, the National Standards Committee issued "on the strengthening of the standardization of the work of the advertising industry guidance" (industrial and commercial word [2017] No. 143). This is China's first specialized guide advertising industry standardization work of the official authority of the document, the advertising industry in China's scientific and healthy development of epoch-making milestone significance.
General Secretary Xi Jinping pointed out in his speech that China will actively implement the standardization strategy. "Advertising industry development" thirteen five "plan" proposed to strengthen the standardization of advertising industry. Speed up the standardization of the advertising industry, not only help open up the channels of division of labor and cooperation, to achieve the smooth link between the advertising industry chain, improve the quality of advertising, improve the audience experience; also help transform the traditional development of advertising industry, improve the quality and efficiency of the advertising industry; But also help to enhance our country in the field of international advertising voice, in order to achieve the comprehensive development of the advertising industry.
"Guidance" a total of four parts, covering the significance of the standardization of advertising industry, content, standardization of the contents of the work, standardized work mechanism, etc., for the standardization of advertising industry in China pointed out the direction, but also to determine the standardization of advertising industry to achieve path.
"Guidance" of the announcement, not only for the development of China's advertising industry put forward higher requirements, but also for the Chinese advertising association to give a new mission. "Guidance" clearly pointed out that by the State Administration for Industry and Commerce commissioned by the China Advertising Association to undertake the drafting of the advertising industry standards, organization and implementation of the relevant work.
In recent years, the China Advertising Association through various activities to the advertising industry to promote the standardization of advertising industry significance, and strengthen the international advertising industry organizations in the field of standardization of communication, has formed a certain impact. July 31 this year, led by the China Advertising Association led the interactive advertising standards, the "People's Republic of China National Standard Announcement (2017, No. 20)" officially announced as China's first national advertising standards.
The next step, the China Advertising Association will continue to study the development of advertising review, advertising industry credit evaluation, advertising professional services, advertising technology, talent evaluation, evaluation of enterprise competitiveness standards, and according to industry needs, according to the types of goods and services were developed Advertising standards; the same time, give full play to the Chinese advertising association self-discipline, service, coordination and management role, promote and implement advertising standards.
Indormation shared by Shenzhen LightS Technology Co., Ltd http://www.leddisplayls.com/